Most if not all Commercials were done live
in the early days of Television, here are a few not so so great
ones.
The Mop
This revolutionary cleaning tool was supposed to out pace all others.
A mess was spread on a glass plate on the studio floor. A pretty
young lady picked up the mop to cleanup the dirt, all she succeeded
in doing was spread it around. What happened, the mop should have
been wetted and was not.
Windshield
General Motors announced that their curved windshields did not
distort your vision. Do the Commercial, camera was set up in backseat
shooting forward to front of car, voila no distortion.
Why? Windshield had been removed. Truth in advertising?
Greed
What looked like a well roasted Thanksgiving Turkey appeared for
the commercial. it was a beautiful brown, just what you would expect.
When the shoot was finished a stagehand grabbed
the bird to take it home. Biting into it he claimed it as his,
much to his surprise blood covered his face and shirt why? The bird
was uncooked and only painted brown for the shoot. So much for looks.
Consternation
Ernie Kovacs as part of his program had a character called Percy
Dovetonsils. Percy always appeared with a Martini glass with its
usual olive, not a real Martini but a glass of water.
One time during a rehearsal the stagehands substituted a real Martini
for the prop one.
Ernie took a sip looked surprised, but being a great showman continued
with the rehearsal.
When the rehearsal was over he joked about it, no repercussions.
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